HERStories: Hasini Jayatilaka
“Great ideas can come from anywhere!”
Shot on location at Johns Hopkins University in Baltimore, this branded content for Lifetime tells the story of Hasini Jayatilaka — who grew up in Sri Lanka being told “you’re too ambitious for a girl” and came to college wanting to “be invisible.” She found her way into Chemical and Biomolecular Engineering, and while she was an undergraduate made a discovery which is having a profound impact on the way we fight cancer.
CLICK HERE TO SEE HASINI’S STORY!
“LIFE, MAGNIFIED” CAMPAIGN
In 2017, A&E Networks internal creative agency 45th & Dean chose Human Interest Films to create a series of — what else? — human interest stories highlighting inspiring individuals around the country who are making a difference in their communities. One hitch — we would only have :20 seconds to tell each story, as the spots were intended to air as short network ID “bumpers” during the broadcast of A&E’s highest rated show LivePD. We rose to the challenge, sent crews around the U.S. to highlight a wide range of inspiring men and women, and took home the “Gold” at Promax BDA last year for best PSA campaign. Human Interest Films has produced more than 50 bumpers as part of this project, and the campaign continues. Special thanks to our fearless leaders at 45th & Dean, Tom Kaniewski and Charles Barron.
A&E “LIFE MAGNIFIED” CAMPAIGN WINS GOLD AT PROMAX BDA 2018
“Life Magnified,” a series of :20 documentary segments about inspiring individuals, won Best PSA Campaign at the PromaxBDA North America Awards in New York last night. The campaign was produced by Human Interest Films Inc. for A&E Networks Brand Partnerships and 45th & Dean. The stories, shot all over the U.S., are shown as :20 second “bumpers” during the broadcast of LivePD, the network’s most popular show.
CLICK HERE TO CHECK OUT OUR AWARD-WINNING PROMOS!
“Night of Too Many Stars”
“One of the best things you will ever see…” – The Huffington Post
CLICK HERE TO CHECK OUT OUR FIRST VIRAL HIT!
Comedy Central and Jon Stewart’s Busboy Productions commissioned Human Interest Films to produce a series of videos for it’s biennial Comedy Central telethon “Night of Too Many Stars” supporting autism education.
In our short films, we highlighted successful education programs in Boston, Chicago and New York. But it was our profile of 11-year-old Jodi DiPiazza that ultimately had the biggest impact on the broadcast, and became a viral hit. Our video of Jodi, detailing her struggles with autism and the way music has helped her connect to the world at large, became the introduction to an unforgettable scene on stage. That scene stole the show, and the YouTube video featuring our video spread like wildfire with more than 9 million views to date. The day that the video debuted online, The Huffington Post called it “one of the best things you will ever see,” Glamour Online said it was “the video that has us all crying at our desks today,” and Andrew Sullivan of the Daily Beast advised his readers, “If you haven’t seen this clip…do yourself a favor.”
“We hired the Human Interest Films team to produce video packages for Night of Too Many Stars, a fundraiser for Autism education. Mike and his crew told the stories of autistic kids, their teachers and families with honesty, sensitivity and dignity. The films were interspersed within a broad comedy telecast and managed to blend it seamlessly. They were uplifting, inspiring and extremely moving without being maudlin, and the profile of Jodi DiPiazza, which has over 8 million hits on Youtube, proved to be the highlight of the entire show. Mike and his crew are total professionals, and we look forward to collaborating with them again.”
“Night of Too Many Stars”
Executive Producers: Robert Smigel, Carol Donovan, Eric Slovin
Director: Mike DeWitt
Editor: Bartley Powers
Cinematographer: Paul B. Yee
Sound: Brennan McVicar
Music: Jingle Punks