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Human Interest Films produces online video content for City National Bank, one of the nation’s premiere private and business banks.  Our online videos, samples of which can be seen here, here and here are used to promote bank products and to provide consumers with step-by-step instructions on their use.  

With more than half of all U.S. adults banking online, and more than one-third of all cell phone owners in the U.S. banking with their mobile phones, the success of online and mobile banking platforms depends on their ability to deliver on the promise of convenience, ease and efficiency.  Critical to that mission is the customer’s ability to access clear, simple instructions for performing key functions. 

High quality online instructional videos are an opportunity to both educate the consumer about how to use the product and to engage the consumer with the brand. Polish and professionalism are as important as accuracy and clarity.

Human Interest Films has built a solid track record creating distinctive, custom-made, instructional videos that deliver effective content along with a dynamic, engaging viewing experience. Our expertise in the functionality of financial product platforms enables our editorial team and our animators to deliver easy and effective instructions, illustrated with clear, easy-to- follow animations.

Demand for quality instructional videos is only going to increase.   To meet that need, we have built a team of graphic animators who specialize in the production of animated instructional videos for financial institutions.

“The product demonstration and promotional videos that Human Interest Films produces for City National are a great format for us to inform our clients, prospects and colleagues about our product offering. The Human Interest Films team is quick to pick up on the nuances of specific bank products and they understand our brand. They work closely with our creative and product teams through every step in the production process. Their videos communicate details about our products clearly and effectively and help to differentiate us in the market place. Video continues to be a preferred marketing channel for City National and Human Interest Films will be a valuable partner for us moving forward.”
Tony Sweeney
SVP, Creative Director
City National Bank

Call us today to see how high quality videos from Human Interest Films can help you better communicate with clients, prospects and co-workers, and make your bank stand out in the marketplace.  P: (310) 890-1993, E:

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