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Jeter / Ford – Behind the Scenes

Client: Detroit Group

Director Larry August with Derek Jeter.

Director Larry August with Derek Jeter.

“All of the lights!” 

Team Detroit and Avalon Films hired us to shoot a behind-the-scenes “sizzle reel” during the production of a series of TV commercials featuring Yankees All-Star Derek Jeter for the Tri-State Ford Dealers.  Our crew was provided with complete access during several days of production, which took place in Tampa, Florida during Spring training.  This video, which integrates our original footage with Phantom HD footage from the commercial shoot, was shown and enthusiastically received at the annual meeting of the Ford dealers, prior to the premiere screening of the spots. 

Producer: Mike DeWitt
Editor: Claire Didier


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