It’s Everybody’s Business

Client: Reveille Studios/Microsoft/

“You can’t base your entire business on whether a consumer wants something or not!”

Reveille Studios brought in show runner Mike DeWitt to help re-launch its Microsoft-branded content series It’s Everybody’s Business with Jack and Suzy Welch following an extended hiatus. Working closely with the hosts, and reviewing everything from story structure to lighting and camera positions for the 5-camera shoot, DeWitt overhauled the show, giving it a fresh new look and feel.  The series, originally produced for, was also broadcast on CNBC.


Production Company: Reveille Studios
Executive Producer/Showrunner: Mike DeWitt
Producer: Charlie Dixon
Director: Rob Newman

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