In 2017, A&E Networks internal creative agency 45th & Dean chose Human Interest Films to create a series of — what else? — human interest stories highlighting inspiring individuals around the country who are making a difference in their communities. One hitch — we would only have :20 seconds to tell each story, as the spots were intended to air as short network ID “bumpers” during the broadcast of A&E’s highest rated show LivePD. We rose to the challenge, sent crews around the U.S. to highlight a wide range of inspiring men and women, and took home the “Gold” at Promax BDA last year for best PSA campaign. Human Interest Films has produced more than 50 bumpers as part of this project, and the campaign continues. Special thanks to our fearless leaders at 45th & Dean, Tom Kaniewski and Charles Barron.
“LIFE, MAGNIFIED” CAMPAIGN
Client: A&E Networks