“Everyone In” is a massive, grass-roots campaign to address Los Angeles’ homeless crisis. Funded by a major ballot initiative, and “powered” by the United Way of Greater Los Angeles, Everyone In has deployed an elite team of passionate community organizers to build public support for the construction of 10,000 unites of supportive housing citywide. The campaign’s creative agency SWELL commissioned Human Interest Films to produce a series of videos highlighting the personal stories of five organizers.
“EVERYONE IN” CAMPAIGN
Client: United Way of Greater LA