Preparing Makes Sense

Client: US Government | FEMA | Ready.gov

INK TO FEMA WEBSITE – “PREPARING MAKES SENSE” VIDEOS

The Ad Council created the Ready.gov campaign for the Federal Emergency Management Agency (FEMA) in order to encourage Americans to take steps to prepare for emergencies.

In 2012, the Ready.gov website (which receives 500,000 unique views per months) underwent a complete overhaul, including the replacement of a series of outdated videos.  Human Interest Films was awarded the contract to produce seven videos about emergency preparedness, targeting specific populations (including seniors, Native Americans, and people with disabilities).

To comply with government regulations, the videos were produced with English and Spanish subtitles, along with an American Sign Language interpreter.